It’s been a turbulent few years for Sony. After a couple of decades of consumer electronics dominance, many of their traditional markets simply changed overnight and the company was slow to keep -up. Firstly consumers switched from buying and playing their music on CDs to downloading or streaming. Then on the TV front, a division that was historically considered an industry benchmark was overtaken by faster innovation from competitors.
Meanwhile the company’s mobile phone partnership with Ericsson and focus on Symbian UIQ began to falter in the face of the iPhone and Android onslaught. As the general impression of decline increased it’s no surprise that many started to wonder whether Sony could ever recover it’s halo as the consumer tech industry’s leader.
Recently there have been some promising signs of recovery. Sony’s TV division, while still loss-making, is finally turning-out products that can compete with the likes of Samsung. Sony’s cameras are now considered to be up there with the best, and the company’s Blu-ray players, home cinema and laptops are similarly well-regarded. The Sony Playstation brand remains powerful globally, and the company’s film and music divisions control some of the most sought-after content around.
Imagine if Sony could start combining all of that innovation and expertise into a single consumer platform, coupled with some great mobile hardware?