CoPilot UK Blog

iOS 6 and Apple’s New Maps App

This week, Apple unveiled the next generation of its mobile operating system, iOS 6, at their World Wide Developer Conference (WWDC).  As a developer of apps for the Apple platform, we always pay close attention to these announcements to identify new features and services that can help improve our CoPilot apps.

On this occasion, Apple announced “over 200” new features and upgrades to iOS. Most of these could be best described as incremental: improved iCloud synchronisation, a ‘Do Not Disturb’ mode and extended Facebook integration. Some of the new features will only be available to owners of the very latest Apple devices. For example, FaceTime video calling is now possible over the mobile network, but only for owners of an iPhone 4S or 4G iPad. FaceTime remains WiFi only for iPhone 4 and iPad 2 customers. Got an original iPad ? Sorry, iOS 6 is not available for you at all!

The main headline grabber though was undoubtedly Apple’s widely expected announcement of their own Maps service, replacing Google Maps that’s been pre-installed on iPhones since their launch. While the new service is positioned as being based on Apple’s own cartography, it appears that much of the mapping is sourced through TomTom’s licensing division (the artist formerly known as TeleAtlas).

For us of course, any mapping and navigation app that is pre-installed on a popular device is a potential competitor to established navigation products like CoPilot. That said, we expect this announcement to further popularize the use of phone-based mapping and location-based services. In some respects Apple may achieve a leadership position, in particular through their seamless integration of voice recognition – although once again only for iPhone 4S and iPad 4G users apparently.

However, as we have seen on Android, we are confident that people will continue to need and want full-featured, on-board iOS navigation apps. We have actually seen increasingly strong demand for CoPilot since Google announced free turn-by-turn navigation, and it’s interesting to contrast the spectacular 3D visuals that both Apple and Google have been promoting with recent studies concerning driver distraction.

In Europe, we know that the roaming costs and inconsistent coverage associated with mobile data remain of concern to our customers while travelling abroad, and we strongly believe on-board navigation will remain a requirement for most frequent in-car GPS navigation users.  Of course, there’s absolutely no room for complacency and we are more determined than ever to innovate and deliver the premium and dependable in-car experience you would expect from CoPilot.

What’s your reaction to Apple’s new Maps app?  What are you most excited to try out in iOS 6?  We’d love to hear your comments!

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2 Comments

  1. Patrick Allen
    Posted June 16, 2012 at 11:52 pm | Permalink

    The most obvious difference between Apple’s Map vs. CoPilot for me it *where* the maps and routing logic is sourced and done.

    With Apple turn-by-turn navigation your request is forwarded over your mobile connection to be calculated by a remote server, once done then server give you the answer map along with a map of the general route. En-route you have to download each map piece you about to travel on, and further still should your route change, another routing request gets fired off over your mobile connection.

    CoPilot on the hand has all it’s maps and routing right on the device, granted taking up much more room but giving a quick and accurate answer to the question of “just show me the way home!”.

    Typical with Apple’s minimalist philosophy, there are few features to tweak on there applications and “value added” data such as Speed Camera and alerts appear to be absent. Again, CoPilot has a wealth of regular use features that can be tailored to your preferences such are how far from a turn you’d like to be notified.

    Apple’s Map app does a decent job at turn-by-turn navigation but if you’re looking for a mature, solid, and responsive Sat Nav i’ll be sticking with CoPilot Live Premium. As I’m a new driver, who is very careful to minimise any potential distractions, I’ve found the tailoring of various prompts and display invaluable.

  2. Posted June 30, 2012 at 9:58 am | Permalink

    thanks a lot

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