CoPilot UK Blog

Demand for paid Android sat-nav app continues to rise despite free navigation tools

CoPilot Live, the leading sat-nav app has reported an overall 40% year on year rise in sales of its Android app (Q4 2011 vs Q4 2010). With a record 1.2bn app downloads over Christmas, and Google recently announcing over 250 million Android devices have now been activated – the Android app market is clearly booming, and the growing demand for high-quality Android sat-nav apps comes despite the free navigation solution pre-installed on most devices.

David Quin from CoPilot Live says; “With Google maps, many people thought that there wouldn’t be much of a market for paid for sat-nav apps on Android devices. However, we’re seeing monthly app sales volumes continue to grow, illustrating that Android users are increasingly looking for solutions which offer more than the free software they have already. It also shows a growing willingness for Android users to pay for apps with genuinely useful features, despite a previous focus on free apps.”

Which Android devices are being using for navigation?

  • Larger screen Android devices are proving the most popular for premium sat-nav according to market leader CoPilot Live, with the Samsung Galaxy S2 being used by over a fifth of all  users ,the HTC Desire coming in second with 7.5% of users, and the Samsung Galaxy being used by 7%.
  • Android tablets are also beginning to prove popular as navigation devices, with 10% of CoPilot Live Sat Nav users running the app on an Android tablet device including 4% on the Samsung Galaxy Tab, and 3% on the Asus EeePad Transformer.
  • Meanwhile with its huge screen, the Samsung Galaxy Note already accounts for over 5% of CoPilot sat nav users. Sales are surging, and as a hardware devices, the Samsung Galaxy Note is better suited to sat-nav than many dedicated devices.

What version of Android are people using for navigation?

The most popular version of Android for CoPilot Live users is 2.3.3 “Gingerbread” with over 50% of users, while the most recent version 4 “Ice Cream Sandwich” only accounts for about 5% of users, although it is expected to rise rapidly in 2012 as manufacturers roll-out upgrades.

This entry was posted in ALK Corporate News, CoPilot for Android, Industry News & Opinions, Press Releases. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

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