CoPilot UK Blog

Survey: 82% of Smartphone Navigation App Users would not buy a Portable Navigation Device

The challenge to the Portable Sat Nav Device -¬†‚ÄėPND‚Äô- from mobile applications has been ¬†predicted since the arrival of the first GPS-enabled smartphones. Analysts such as ABI Research agree, recently forecasting that ‚Äúsoftware will take half of the total navigation market by 2016‚ÄĚ*.

 Now, according to survey research conducted with 5000 CoPilot Live customers on the future of Sat Nav, this challenge to PND dominance would now seem to be very real.  82% of respondents said they would be unlikely to purchase a dedicated sat nav device in the future.

 CoPilot Live customers seem to appreciate that today’s touch screen handsets such as the iPhone and Google’s Android-powered devices are capable of providing the same detailed mapping and voice-guided directions at the fraction of the price of a PND.  And it’s up to the task of daily navigation, with the survey also revealing that 65% of respondents use CoPilot Live at least once a week.

¬†¬†‚ÄúThis survey is concrete evidence that smartphone navigation is a direct threat to dedicated devices‚ÄĚ commented David Quin, marketing director, CoPilot Live navigation at ALK Technologies. ‚ÄúFull-featured apps like CoPilot Live now provide the same advanced guidance features and detailed maps of a high-end sat nav on a wide range of handsets, and that for the majority, there‚Äôs no going back.”

The read the full article here

¬†*Source: ABI Research, Software will take half of the Total Navigation Market by 2016 ‚Äď

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