Being able to browse, download and review apps via iTunes on any Internet browser is an experience that iPhone and iPad users have always taken for granted. Now, at last, Android handset and tablet owners have the same freedom of access to apps, with the ability to explore the Android Market and buy apps from a desktop web browser. www.android.com/market
Possibly the main surprise is that it’s taken this long to arrive. Previously, all searching and transactions had to be done on the handset itself – great if you knew exactly what you’re looking for but not the best experience for the casual app browser looking for the best new apps to install.
Another significant announcement from Google last week was the introduction of in-app purchases for Android. This is great news as it will enable us to make it possible to buy premium features such as live traffic, directly from within CoPilot Live rather than from our web store. It also may enable us to offer a limited period trial version with an in-app upgrade to unlimited use in the future.
With Google and Apple and iOS currently competing head-to-head for smartphone market supremacy, these announcements certainly address a couple of Android’s previous perceived weaknesses. Now it remains to be seen how Apple will respond – an announcement about the latest version of iOS 4 is expected later this week.