CoPilot UK Blog

Sat nav apps become the sat nav killers

Recent results from Halfords, the UK’s largest motor accessory store show a half yearly drop of 16% in the sale of dedicated Personal Navigation Devices (PND). We’ve suspected for some time that the combination of new navigation services and the continued rise of the GPS-enabled smartphone might pose some difficulties in the dedicated PND space.

In his recent article for Mobile Marketing Magazine, ALK’s Marketing Director David Quin speaks on this and other current topics in the navigation sector. Read the full article here.

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