September brings the age old tradition of school, apple picking and Apple picking! The new iPhones are here and this year – you get a choice! Apple isn’t just releasing one new flagship phone – their giving you variety in the shape of the iPhone 5s and the colorful iPhone 5c.
Aesthetically, the 5s is practically the same as the now discontinued iPhone 5, with the same case design, materials and screen size. It comes in gold or space grey but otherwise nothing new externally to report. Under the hood though, the iPhone 5s does include a few notable improvements and enhancements:
- New A7 64-bit chip. Described by Apple as a World-first, the A7 is claimed to be twice as fast as the A6 found in the iPhone 5. Will users know the difference? It’s hard to say, as the 5 was no slouch, but it certainly prepares the way for faster performance for graphics-intensive apps – including possibly CoPilot in the future.
- Fingerprint Recognition. Apple call this ‘TouchID’ – meant to provide a new way to secure your smartphone.
- New and improved ‘iSight’ camera with dual LED flash, larger sensor and other enhancements. Apple claim the iPhone’s camera is already the world’s most popular, although – thanks to Nokia and others – it would be hard to argue that it’s the best in the world. For most though, the improved camera will probably be the greatest new feature in the 5s.
- M7 coprocessor. Perhaps the most surprising new feature of the 5s is its new processor dedicated to measuring motion, taking that function away from the device’s main processor. In theory, this should allow location-based and fitness apps to track physical activity and movements more efficiently and reducing power consumption. It should also allow for more intelligent detection of speed and types of movement. We will be investigating this to enhance CoPilot’s walking and cycling modes.
5s verdict? Just like with previous iPhone ‘S’ models, the 5s takes the iPhone 5 and improves it, but only in an incremental way. That said, it should be enough to win-over those who want the latest and greatest iPhone. Will it tempt those looking for cutting-edge mobile technology and innovative new features away from Samsung’s Galaxy range? Doubtful, but it should enable Apple to bridge the gap until the (hopefully larger-screened) iPhone 6 arrives this time next year.
Many Apple fans and analysts had expected a cheaper iPhone to help address developing markets and to take-on inexpensive Android and Windows Phone devices. The accepted perception was that the iPhone 5c would be aggressively priced, but have a plastic case and lower specs than the iPhone 5 to avoid competition with the 5s. But we see now that the 5c packs virtually the same specs as the iPhone 5, and is priced only a little lower than the 5s. Perhaps the best way to describe it is the ‘slightly less expensive’ iPhone. The case is plastic, but maintains a quality feel. What is most notable about the 5c is the different colors that users can choose from. The monochrome iPhone era of black and white is finally over and the colors extend beyond the case, with matching themes in iOS 7.
5c verdict? It seems that many observers were disappointed about the 5c because of it’s relatively high price. It is thought that this will prevent Apple from achieving a substantial jump in market share. However the 5c does offer a colorful and discounted version of what was the flagship iPhone. It can also be assumed that in a year the 5c will drop in price to the level of the now entry-level iPhone 4S.
For us, the new iPhones are great platforms for CoPilot. We hope they are successful, and we’ll certainly be working hard to ensure that CoPilot is optimized for them.